Pricing
Pricing that scales with you
Two modules for brands: Marketplace to find creators, and Reporting to measure campaign performance. Pick a module to see pricing.
Choose your currency
Registration
Free registration
- Registration is free
- Influencers + UGC creators
- AI creator matching
- Detailed creator data
- Pay when you publish a campaign
Best to start
Starter Campaign
€279
one-off payment
≈ €19 per creator
- 30–45 data-selected local creators
- Your brand featured in the Carl app for 30 days
- Deepest creator data on the market
- Direct chat with creators
Most popular
Growth Subscription
€219
/ month
≈ €9 per creator
- 25 new local creators / month
- Deepest creator data on the market
- Direct chat with creators
- Influencer rate recommender
- Priority support
Enterprise
On request
- Unlimited creators & campaigns
- Tailored campaign & priority support
- Dedicated account manager
How do the packages work?
- The number in the package is how many creators you actually collaborate with on your campaign.
- To guarantee that outcome, we prepare a data-driven shortlist 2–3× larger of vetted creators for you.
- This precise selection is the guaranteed minimum you will receive from us.
All prices are exclusive of VAT.
Choose your currency
Up to 10 tracked creators
1 campaign / month
from €399
per month
- Up to 10 tracked creators
- The most detailed campaign reporting on the market
- Real attention metrics (not just views)
- Market benchmarks to evaluate your ROI
Most popular
Up to 40 tracked creators
3 campaigns / month
from €649
per month
- Up to 40 tracked creators
- The most detailed campaign reporting on the market
- Real attention metrics (not just views)
- Market benchmarks to evaluate your ROI
Up to 75 tracked creators
6 campaigns / month
from €859
per month
- Up to 75 tracked creators
- The most detailed campaign reporting on the market
- Real attention metrics (not just views)
- Market benchmarks to evaluate your ROI
Enterprise
Custom
On request
custom quote
- Unlimited scope
- Custom benchmarks
- Dedicated account manager
Add-on services
Optional extras on top of your package.
Custom creator add-on
Working with a creator outside the app? We'll add them to your reporting manually, with full performance stats.
€150 / creator
Creator license & onboarding
We'll guide your creator through setting up the PRO version of the app and connecting their accounts, so they're ready for precise result tracking.
€20 / creator
Account management
A dedicated account manager who helps you get the most out of every campaign.
€80 / hour
Paid Data (Boosting)
Add paid-media data into your reporting — see organic and boosted performance side by side and understand the real impact of every euro spent on amplification.
+35% of the selected package price
Prices shown for the UK (£) and International ($) markets.
Frequently asked questions
0kViews
0kAccounts reached
Publish your first campaign within 10 minutes.
Join leading brands using Carl to maximize their campaign performance with data-driven insights.
Registration is free · pay only when you publish a campaign
We'll find you at least 10 suitable, verified creators. Otherwise, we'll refund your money.
Prefer a walkthrough first? Book a demo.